I'm 71.

I Cycle 9,000km a Year.

I Have Stage 4 Prostate Cancer.

And I Beat Loneliness.

Now I'll Show You How to Build Real Friendships - Even If You've Been Isolated for Years

Limited to 15 participants | Next cohort starts 17/11/2025

You're Not Alone in Feeling Alone

You've achieved things. Built a career. Maybe a family. You're "successful" by most measures.

But here's what's puzzling:

You're lonely.

Not the "I need to get out more" kind of lonely.

The deep, crushing loneliness where:

  • You can lead a team of 50, but struggle to deepen one friendship.

  • You can close complex deals, but can's seem to open up emotionally.

  • You can strategise business growth, but your relationships feel .... stagnant...

  • You have hundreds of contacts, but when something matters, you're not sure who to call.

  • Or maybe you're between jobs. Dubai is a hard place to be unemployed at ANY level. Which makes learning how to manage the impact of loneliness and isolation even more important.

Here's the truth nobody talks about (especially us men):

Connection isn't automatic. It's not something that "just happens" if you're a good person or put yourself out there.

Connection is a skillset. And most of us were never taught it.

We learned spreadsheets, strategy, leadership, negotiation.

We never learned vulnerability, deep conversation, emotional literacy, or how to build genuine friendships.

So we wing it. And wonder why it feels awkward, exhausting, or just... hollow.

The good news?

Skills can be learned. At any age. By anyone willing to develop them.

Even me. At 71. With stage 4 cancer, brain seizures, arthritis and a memory like a goldfish with concussion.

Let me show you how.

I know. Because I was one of those men.

From Isolated to Connected: My Journey

I'm Steve Ashby.

I'm 71 years old.

I cycle 200+ kilometers every week.

I have stage 4b prostate cancer. Brain seizures. Arthritis.

But you know what nearly broke me?

Loneliness.

Not the cancer. Not the seizures. Not the physical pain.

The isolation.

Despite being active, despite having acquaintances, despite "doing all the right things"—I felt completely alone.

I had:

  • A career I was proud of

  • Activities I enjoyed

  • People around me

But no real connections. No one who truly knew me. No one I could be vulnerable with.

I was living what I now call The Loneliness Spiral:

  • Dislocation → Life changes, moves, transitions separate you from connections

  • Disengagement → You withdraw, stop reaching out, isolate further

  • Disconnection → Relationships fade, you feel invisible and forgotten

  • Disempowerment → You believe you're not worth knowing, lose hope

  • Disintegration → Identity crumbles, depression deepens, health suffers

I was spiraling down.

Fast.

And then I made a decision: I wasn't going to live like this anymore.

I learned the skills I was never taught. I challenged the beliefs that kept me isolated. I built real, meaningful friendships—even at 71, even with cancer, even when it felt impossible.

Today, I'm more connected than I've ever been.

Not because I'm special. But because I learned how.

And now I'm teaching other men the same path out.

The Unlonely Man:

4-Week Transformation Program

Learn the Skills You Were Never Taught to Build Friendships That Last

This isn't therapy. This isn't a men's group where you sit in a circle and cry (though if that's your thing, great).

This is a structured, practical 4-week program that teaches you exactly how to:

  • Escape The Loneliness Spiral

  • Build genuine connections with other men

  • Have conversations that go deeper than sports and weather

  • Be vulnerable without feeling weak

  • Turn acquaintances into real friends

  • Create a support system that actually supports you

This is The Connection Ladder:

  • AWARENESS - Understand your loneliness patterns and how you got here

  • INTENTION - Decide what kind of connections you actually want

  • ACTION - Take concrete steps to build real relationships

  • INTEGRATION - Make connection a permanent part of your life

Over 4 weeks, we climb this ladder together.

WHAT YOU GET:

✅ 4 Weekly 90-Min

In-Person Sessions

  • Professional venue in Dubai

  • Small group (maximum 12 men)

  • Safe, judgment-free environment

  • Tea, coffee, and refreshments provided

✅ 4 Weekly 90-Min

In-Person Sessions

  • Professional venue in Dubai

  • Small group (maximum 12 men)

  • Safe, judgment-free environment

  • Tea, coffee, and refreshments provided

✅ Comprehensive 50+ Page Workbook

  • Professionally printed and bound

  • Weekly exercises and reflections

  • Frameworks and tools you'll use for life

  • Yours to keep and reference forever

✅ The Unlonely Reset (Every Session)

  • Physical movement and stretches

  • Posture alignment

  • Box breathing technique

  • Gets you out of your head and into your body

✅ The 5-Sphere Check-In Practice

  • Small group vulnerability training (groups of 3)

  • Learn to share across 5 life domains: Physical, Emotional, Relational, Mental, Social/Sexual

  • Build your courage muscle week by week

✅ Real Talk: Communication Skills

  • Move beyond surface conversations

  • Learn Non-Violent Communication principles ("Speaking Without Weapons")

  • Master The 5 Conversations: Being Related, Possibility, Opportunity, Action, Resolving Breakdowns

✅ Mid-Week Support & Check-Ins

  • Email support between sessions

  • Accountability and encouragement

  • You're not doing this alone

✅ Mid-Week Support & Check-Ins

  • Email support between sessions

  • Accountability and encouragement

  • You're not doing this alone

✅ Private Community Access

  • Connect with your cohort between sessions

  • Share wins, struggles, and insights

  • Camaradarie that extends beyond 4 weeks

✅ Private Community Access

  • Connect with your cohort between sessions

  • Share wins, struggles, and insights

  • Camaraderie that extends beyond 4 weeks

✅ Lifetime Access to VITAL Unlonely Men's Room (VMR)

  • Ongoing monthly community (AED 1,320 value)

  • Alumni support and connection

  • Continue growing after the program ends

✅ Lifetime Access to VITAL Unlonely Men's Room (VMR)

  • Ongoing monthly community (AED 1,320 value)

  • Alumni support and connection

  • Continue growing after the program ends

WEEK-BY-WEEK BREAKDOWN:

WEEK 1: AWARENESS - Understanding Your Loneliness

  • Map The Loneliness Spiral: Where are you stuck?

  • Break down male barriers that keep you isolated

  • Identify your connection patterns and history

  • Understand The Invisibility Tax: What loneliness is costing you

  • Begin The Connection Ladder: Awareness

WEEK 2: SKILLS - Learning How to Connect

  • Real Talk: Communication Without Weapons

  • Move beyond surface-level conversations

  • Practice The 5-Sphere Check-In

  • Build emotional vocabulary and literacy

  • The Connection Ladder: Intention

WEEK 3: ACTION - Finding Your People

  • Where and how to meet potential friends

  • The art of extending invitations

  • Handling rejection without taking it personally

  • Master The 5 Conversations framework

  • The Connection Ladder: Action

WEEK 4: DEPTH - Building Lasting Connections

  • Progressive vulnerability and trust-building

  • Creating rituals and regular connection points

  • Supporting other men emotionally

  • Your personal Connection Commitment

  • The Connection Ladder: Integration

WHO THIS IS FOR:

This program is for you if:

  • ✅ You're successful but lonely

  • ✅ You have acquaintances but no real friends

  • ✅ You can't remember the last vulnerable conversation you had

  • ✅ You feel invisible—un-noticed, un-recognized, un-valued

  • ✅ You want to change but don't know how

  • ✅ You're willing to be uncomfortable to grow

  • ✅ You're ready to stop pretending you're "fine"

This program is NOT for you if:

  • ❌ You're looking for a quick fix (this requires work)

  • ❌ You're not willing to be vulnerable

  • ❌ You want to stay in your comfort zone

  • ❌ You're not ready to take action

WHY ME?

I’m not a therapist.

I’m not a “guru” who has everything figured out.

I’m a man who’s been around a while and faced the loneliness you’re facing many times over the years.  And learned to beat it.

Not by being super-special, or having some secret advantage.

But by learning new skills that I had to teach myself. By challenging my limiting self-beliefs and even questioning my  reasons for existing.

And being relentlessly optimistic

Here's what makes me different:

  • Real Experience: Stellar corporate careers and unemployment, cancer, brain seizures, arthritis…. And  loneliness. I KNOW what it’s like.

  • Proven Practical Experience: 35 years facilitating culture change, business improvement through employees; executive coaching.

  • No BS: I’m too old to peel grapes. This program is practical, fun, insightful and effective. We do the work that matters.

  • Still Here: 71, cycling  4 days a week, kicking cancer and seizures in the teeth, showing up. No matter what.

    IF I CAN DO IT, YOU ABSOLUTELY CAN TOO.

Ready to Stop Being Lonely?

Join 11 Other Men in Transforming Your Life

THE UNLONELY MAN
4-Week Transformation Program

INCLUDES:

  • 4 weekly 90-min in-person sessions

  • 50+ page professional workbook

  • Mid-week support & check-ins

  • Private community access

  • Lifetime Vital Men's Room membership (AED 1,320 value)

  • Tea, coffee, refreshments at every session

Total Value: AED 5,0000 +

(New Friends: Priceless)

Your Investment: AED 2,920 + VAT

•Limited to 15 participants.

•Next Cohort starts 17th November, 2025

•Venue:  The Rove Hotel, Downtown 7.00-9.30pm

•Payment plans available on request (contact for details)

•Money-Back Guarantee: If after Session 1 you don’t believe this program will transform your life, full refund. No questions asked.

Frequently Asked Questions:

I'm not good at sharing my feelings. Will I have to?

You'll never be forced to share anything. But you'll learn how—in a safe environment with other men who get it. We start small and build from there.

What if I don't click with the other guys?

The program is designed to create connection. You're all there for the same reason. But if it's truly not working, see the money-back guarantee above.

I've tried men's groups before and they felt awkward.

This isn't unstructured "let's see what happens." It's a proven framework with clear exercises and outcomes each week.

Can I do this online?

Cohort 1 is in-person in Dubai for maximum impact. Future cohorts may offer online options.

What if I miss a session?

Life happens. You'll get session notes and can catch up. But showing up consistently is how transformation happens.

Is this like therapy?

No. Therapy addresses clinical issues. This teaches practical skills for building friendships. If you need therapy, get therapy. This is complementary.

I'm younger/older than 71. Will this work for me?

Male loneliness affects men of all ages. If you're struggling with isolation, this will help. I've worked with men from 25 to 75.

What happens after the 4 weeks?

You'll have lifetime access to the VITAL Unlonely Men's Room (VMR) community. Plus the skills and friendships you build are yours forever.

Your Choice: Another Year of Loneliness, or 4 Weeks That Change Everything

You can keep doing what you've been doing.

Keep telling yourself you're fine. Keep pretending you don't need anyone. Keep cycling through the same patterns that leave you feeling empty and alone.

Or you can decide that today is different.

15 spots. 4 weeks. One chance to learn what you were never taught.

I beat loneliness at 71 with stage 4 cancer.

What's your excuse?

Limited to 15 participants | Next cohort starts 17th November 2025.

The Unlonely Man
Overcoming Men's Loneliness & Isolation

Contact: [email protected]
Unlonely Whatsapp Group: +971 54 361 5634

© 2025 The Unlonely Man. All rights reserved.Copyrights 2025